Got the Estimote beacon! So I went back to the Locly videos to figure out what next.
My iPad had some difficulty actually locating the beacon in the Locly app. Not sure why. I used the Estimote app to get information about the beacons and added them manually.
Next step was to change the place information. I deleted the iPhone and iPad beacons I was using then in places added the Estimote beacon.
Placed the beacon on a bulletin board to test it out.
Walked by it later with my iPhone and the notification (alert) was there!