Reading Tim Cooks Interview on Bloomberg

Have been reading Tim Cook’s Bloomberg interview. This so much feels like the type of place I would like to work at… especially “working in an environment that feeds off each other and grows”.

Creativity is not a process, right? It’s people who care enough to keep thinking about something until they find the simplest way to do it. They keep thinking about something until they find the best way to do it. It’s caring enough to call the person who works over in this other area, because you think the two of you can do something fantastic that hasn’t been thought of before. It’s providing an environment where that feeds off each other and grows.

 

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